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Tri-Win Direct

Tri-Win Direct

Tri-Win is a multimillion dollar direct mail provider based in Dallas, TX. Near the start of 2016, I partnered with a creative consultant to overhaul the Tri-Win brand.  Together we worked to redesign every piece of customer facing collateral to create a unified impression. The result is a bright, modern brand that reflects the positive and compelling nature of the Company and the employees.

My Role in this Project:
  • Creative Concept
  • Design
Additional Team Members:
  • Becky More – Creative Consultant
  • Ryan Whisenhunt – Web Designer

Business Cards

We specialize in variable data digital printing. To showcase that capability from the beginning of the sales cycle I designed business cards with variable backs. It’s a great conversation starter when meeting with a small group of potential customers.

Presentation Folder

Your first impression is critical. This folder is designed as a leave behind with a strong brand message and professional appearance.

Inspirational Posters

A fun side project to decorate our sales office and keep our sales people motivated.

Ricoh Brochure

In December of 2015, Tri-win purchased the third VC 60000 in the US. This cutting-edge inkjet printer gave us a huge competitive advantage in the digital print world. As one component of our fresh marketing strategy, I designed these brochures to illustrate some of Tri-Win’s enhanced capabilities.

Banner Ads

Tri-Win is a company built on providing top quality print marketing to its clients, but we are no strangers to the digital world. This is a sample of some of our online advertisements used in remarketing programs.

After installing a new cutting-edge inkjet Ricoh VC 60000 printer in January 2016 it became obvious that this printer was far superior to nearly every other digital printer on the market. The benefits and cost savings the innovative technology provided the company and its clients earned the printer the nickname “Superman”.

In June of 2016, I started hand illustrating vinyl wraps so we could skin the printer with scenes of its namesake. All the graphics are hand drawn vector graphics using a Wacom tablet and Adobe Illustrator.

My Role in this Project:
  • Creative Concept
  • Design
  • Project Management
  • Illustration
Additional Team Members:
  • Becky More – Creative Consultant
  • Brian Sterling – Copywriting

Print Engine 1

When drawing all the separate illustrations for this project we wanted to do 2 things.

First, we wanted to create something with a huge wow factor that would impress clients as they toured our production floor.

Second, we wanted to tell a story of Tri-Win loosely disguised as comic panels.

This illustration depicts the transformation of a mild-mannered reporter into a superhero. Or depending on how you look at it, a small mail shop transforming into a direct mail power house. The background tells a parallel story by referencing the three previous locations that Tri-win outgrew since 1996.

Print Engine 2

This illustration depicts our hero in all his glory flying over the Dallas skyline.

The Story of Tri-Win is reflected metaphorically showing that Tri-Win has completed its transformation and is ready to protect all the business in DFW.


Taking on a more literal approach to the art this panel shows our hero perforating a brick wall on a machine that perforates paper.

Unwinder / Winder

A pair of 3 similar machines. The illustrations on these devices reflect 2 themes.  The cutting-edge technology of the Ricoh VC 60000 is represented by a gear background and the printing capabilities with the newspaper foreground.


This is the machine that cuts the printed pieces from the rolls of paper with “laser” accuracy.

Stacker (foreground)

The last step of the printing process. The cut pages are stacked so they can be moved to other areas of the shop.

Waste Collection (Background)

The illustration on the waste collection shows our Hero protecting the planet.