Michael Smith | Print & Web Designer

(316) 993-7935  |  MichaelSmithPortfolio.com  |  Msmith993@gmail.com

Driven creative designer with over seven years of experience delivering digital and print materials for a variety of diverse clients and industries. Adept at visual strategy, layout development, and production for print and digital media. Excels in client relations, creative direction, marketing design, meeting deadlines. Pursuing a full-time permanent position as a creative marketing professional where I can use my technical, creative and marketing skills to support a great new team and company.

Graphic Designer / Web Designer
September 2010 – Present
Tri-Win Direct | Addison, TX

Responsibilities

• Designing direct marketing campaigns for clients using industry best practices.
• Designing Tri-Win’s B2B marketing collateral and presentations
• Designing and developing company websites
• Producing graphics optimized for use in: web design, print design, digital marketing, pay-per-click advertising, logo design, web animation, email marketing.
• Managing and Preflighting client supplied art and graphics

Achievements

• Using direct mail to increase total visitors by as much 9% for a local restaurant franchise when compared to figures from the same period last year.
• Re-designing a company website leading to an increase in visitor conversions by 20%
• Developing a creative design and review process reducing post approval changes by 90%

Graphic Designer / Web Designer
July 2007 – Present
Freelance Projects | Remote

Responsibilities

• Creative development for various industries including: real estate, recreation and leisure, family clubs
• Designing and developing websites using WordPress content management
• Branding and logo development for new companies.
• Organic website SEO including social media integration and keyword optimization.

Achievements

• Created branding and marketing strategy for a successful new business.
• Cultivated multiple long-term client relationships resulting in repeated business

Graphic Designer
August 08 – September 2010
Decorator Craft Corporation | Wichita, KS

Responsibilities

• Designed print catalogs with over 500 products
• Photographed merchandise for catalog development
• Designed and developed HTML email marketing pieces
• Designed and developed company website.

Achievements

• Designed specialty holiday themed online mini-catalogs with an ROI of up to 166%
• Developed a process to partially automate the catalog production process reducing man hours needed to produce a piece by about 12%
• Created a photo archival system reducing duplication of work and wasted man hours.

Bachelor of Arts August 2009
Emphasis – Graphic Design
Wichita State University

Bachelor of General Studies May 2005
Emphasis-Communication/ English/ History
Wichita State University

Previous and Current Clients include but are not limited to:

Babes Chicken, CareNow®, Generational Equity, Santander, Sonic, Southwest KIA, Texas Christian University, Texas Health Physicians, UT Southwestern.