Cobotiq
Cobotiq was a start-up company that sold autonomous robots to the service industry. As newcomers entering a still developing yet highly competitive market, Cobotiq wanted to make sure they sent the right message with each customer impression.
I was tasked with creating the entire company brand identity from scratch. Using simple color pallets, generous use of white space and an anthropomorphic logo, I created a brand impression that was both high-tech and user-friendly.
Sadly Cobotiq went out of business in early 2019. I suppose robots arn’t quite poised to take over the entire world quite yet.
My Role in this Project:
Creative Concept
Design
WordPress Development
Project Management
Brand Identity
Copy Writing
Additional Team Members:
This was a solo project
Logo and Logo Mark
When you think of a robot you probably think of C-3PO from Star Wars or Optimus Prime from Transformers. You don’t often think of a vacuum cleaner or a floor sweeper. Odd, boxy looking machines don’t capture most people’s imagination. Cobotiq wanted their logo to help people see the intelligence inside the functional interior of their products.
With sleek, modern lettering and an anthropomorphic letter “o” that draws the eye of the consumer, Cobotiq’s brand shows an intelligent, technology focused and approachable company ready to widen the imagination.
Cobotiq.com
The owner of Cobotiq wanted a website with a clean look that provided a basic overview of the product. The goal of the website was not to sell the product. We just want to create enough interest to drive someone to contact Cobotiq and set up a sales appointment.
Business Card
Cobotiq is a licensed dealer for a line of autonomous robots so my client wanted a card that builds the Cobotiq brand, but also leveraged the name recognition of the Intellibot brand.
Social Media Headers
Social media is an expected contact point for every company in today’s market. Even for a B2B enterprise like Cobotiq, professional appearance in on social media is important.